giovedì 12 aprile 2012

Article Marketing Strategy How To Spin Articles Correctly

When people “spin articles”, it means that they are using some type of technology that allows them to create multiple variations of their original article. Some article submission services and software allow you to write articles in a way that will allow a different version of that article to be submitted each time it is submitted.

People spin articles to get maximum benefits from each article. For example, it is better for your website’s SEO to have many different articles published all over the internet than to have one article republished repeatedly.

You can also spin articles to create fresh content for Hub pages, a Squidoo lens, and whatever additional marketing tools you’re using.

How Are Articles Spun?

You will commonly see squiggle brackets syntax surrounding the portions of the article that have variations, and each variation is separated by a vertical bar, like this | .

The squiggle brackets basically allow different substitutes of a particular word, phrase or sentence to be used when the article is processed prior to submission.

Different Types Of Article Spinners:

The best type of article spinner is one that allows you to create your own variations and word/phrase substitutions. Steer clear of low quality spinning software that will use a thesaurus to automatically create word substitutions for you. That can very easily result in a gibberish article that looks like “word salad”.

Whatever type of spinning tool you use, be absolutely certain to preview all of your variations. Unfortunately, a lot of software can create nonsense articles, so it is the author’s responsibility to ensure that all variations have the same high quality as the original article.

Here are 5 helpful tips for creating high quality article spins:

1. Article spinning is a skill that takes time to learn. You will get better the more you do it. Especially when you are first getting started, you will need to pay very close attention when creating variations.

2. Preview your spins ruthlessly–look at each article variation that you create and read it with a critical eye. Look for grammar and basic readability (does the entire article make sense?).

3. Ensure that your spinning syntax is correct throughout the article (that you haven’t left off a bracket or put an extra one in some place).

4. Some people find it easier to spin whole sentences rather than individual words. They say that helps them maintain the integrity of the article. Try your hand at it and see if there is one approach that is easier for you to wrap your brain around.

5. When creating spins, look at the words around the portion being spun. You may need to create a way to turn an “a” into an “an” if the variation that you are creating starts with a vowel. You not only need to be grammatically correct within the squiggle brackets, but you also need to be sure that the words around the spin are still grammatically correct when the variations are used. Also, be sure that the variation you create makes sense in context of the whole sentence. For example, you don’t want to be repetitive in your word choices, and you want to make sure that the entire sentence reads in a natural way.

Additionally, your variation should be completely interchangeable with the original word, phrase or sentence. You should not try to “go in a different direction” with the variation–that makes it too easy to create articles that end up not making sense.

Basically, there are two cardinal rules to correctly spinning articles:

=> Practice, practice, practice!

=> And then preview, preview, preview!

Article spinning can be done beautifully, producing high quality completely coherent articles that publishers love, or it can be done very poorly. Your success with article spinning is completely up to you–if you do it carefully and preview your variations, then it is hard to go wrong.

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