Copywriting Means Powerful Words

Copywriting needs to be powerful if it is going to sell. But the trick is getting the balance right between strong copywriting and wishy-washy copy that shouts about your company and completely ignores any benefit your product/service might have for the reader.
 
Q: What is the one thing that copywriters are always asked for?
 
A: Snappy, compelling copy.
 
It sounds so simple doesn’t it? Well if it were that simple there would be no copywriters as you would all be writing your own fantastic copy through which you would be able to sell snow to the Eskimos. In order for a copywriter to create powerful copy, they need to utilise power words. These are very basic, simple words that don’t require defining or explaining. Your reader should be able to connect with them immediately.
 
You want to see some examples? OK. Power words are things such as:·         Love
·         Hate
·         Cash
·         Care
·         Best
·         Crash
·         Worst
·         Win
·         Lose
·         Huge
·         Risk
·         FizzOnce a copywriter has created a first draft, their next job is to read through the copy and clear out all the flabby worn-out words and replace them with something more powerful. Of course, the choice of words is going to depend on what you are writing and who you are writing for.
 
If you are still unsure of what I am getting at, I have listed below some worn-out words and given a powerful alternative.
 
Worn-out…Powerful alternativeCost-effective…Cheap
Impact negatively…Hurt
Optimal…Best
Upgrade…Boost
 
See how much ‘snappier’ the power words are? They will give you copy far more impact.