Marketing on a Shoestring Budget – Autoresponders

If you have any aspirations of making money online, you will need an auto responder.Marketing on a Shoestring Budget. Auto responders.But which AR service is best for you? I’m not going to give detailed opinions on every product available here. To get in-depth information simply Google the phrase “Best Auto Responders.” You’ll get plenty of results. Alternatively, to shortcut the time and labour involved, and make selection easier, I will offer my recommendations based on a number of factors, including cost.What is an auto responder and how does it work?Also known as Email Marketing, an auto responder is the key to building your customer lists and maintaining regular communications with them. It’s like having a personal assistant working for you 24/7. Even while you sleep, your AR can acknowledge registrations, send incentives and send timely emails to your customers. List Building. In the simplest terms with an auto responder you have the ability to create an opt-in on your site or blog, perhaps offering an incentive to encourage your visitors to register. They complete their name and email details, then submit the form. From this opt in sign up form, your customer is the sent an email (by the auto responder) asking them to confirm their request. This is called Double Opt-In. When they confirm the email, they are then redirected to where the incentive item is, and can immediately download the free gifts.The important bit is – The AR service has now added the applicant’s name to your list.Before you recoil in horror, thinking this is a way of spamming, it’s not. The recipient will nave requested, then confirmed permission for you to send them information (Double Opt-in).Customer service and sales. Now you have a list of interested people, the system can be used to send out personalised, specific, timed email correspondence to them. This may be in the form of newsletters, weekly tips and hints, or referrals to a recommended product, either your own, or someone else’s, as an affiliate. The application can be set to send out these communications at specific times or dates, according to your directions. For more details, simply search on Google etc.By careful use of your auto responder, you have the opportunity of building trust with your customers. They should be people already interested in what you have to offer, so the opportunity to make sales is increased. Remember, they are unlikely to buy from you straight away, but if you use your auto responder to build an honest relationship, the sales should follow.