giovedì 27 ottobre 2011

Link Popularity – How to Use Online Press Releases to Attract Inbound Links

Online press releases (PR) are great ways to drive traffic and additional page rankings and link popularity to your web site. Press releases can be used in addition to article marketing to drive a similar type of traffic to your web site, and increase your inbound link count, and hence influence your search engine ranking.Press releases are similar to articles in that they are providing information for online search visitors, but they are slightly different in that they are actually designed to be a bit of an advertisement for something new. They can promote your latest ebook release, even if that ebook is a free giveaway ebook, they can promote the release of a new web site or web page, or even a new squeeze page.Because of this, they tend to have a little less of a general circulation than an article, and generally the only PR web sites that will get you a reasonable amount of traffic are paid services.There are a number of free PR web sites, but the paid sites provide much more exposure, and are generally worth the extra expense.The concept of a PR from a search engine perspective is also the same as an article in that the press releases can gain high search engine rankings themselves, and therefore drive direct traffic to your web site. Some of the paid sites have relatively high rankings themselves, so the additional inbound link also helps.Press Release Specific Writing TipsWhen writing a PR, it is critically important that your grammar and spelling are accurate. Sometimes press releases are used by journalists as content for their newscasts and stories, and the less they have to edit, the more chance they will pick your press release. When she will press release is listed on one of these major new sources it is a great stream of inbound links and link popularityAlso, be sure you have adequately covered the basics of your idea in the very first paragraph, so if a journalist wants to just quote part of your PR, it is easy for them to determine the best part to quote.Your article, although it is designed to promote your new book, web site, web page, squeeze page, or other new product, should be factually based, and not contain any hype or salesy information.With press releases, the paid press release services are generally going to get you much more publicity and traffic than the free ones, although even the free ones will generally add inbound links.Once again, be sure to test and to track each source you use, and only repeat the ones that give you favorable results.Although it would be difficult to build a business on press releases alone, they can certainly add traffic, visibility and assist you with developing inbound links and link popularity.If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

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