sabato 28 gennaio 2012

Stuff 101 – Intellectual Property Management

Before you can understand what intellectual property management is all about you first need to have a basic understanding of intellectual property. Intellectual property is any piece of work that has been created by an individual or company, such as industrial property like inventions, trademarks and designs to copyrighted materials of artistic works like literature, music, photography and so on.

WIPO, the World Intellectual Property Organization defines intellectual property by stating: “Intellectual property relates to items of information or knowledge, which can be incorporated into tangible objects at the same time in an unlimited number of copies at different locations anywhere in the world. The property is not in those copies but in the information or knowledge reflected in them. Intellectual property rights are also characterized by certain limitations, such as limited duration in the case of copyright and patents.”

When it comes to copyright and patents the copyright protects intellectual property that is meant to be copied, like music or books, while patents are meant to protect the method of creating a product, for example the layout of a circuit board in a cell phone.

It must be noted that an idea is not considered a form of intellectual property. The idea will only become an intellectual property when work is been applied it, like writing the idea down or designing it. The more work you put into the idea the more of an intellectual property it will become.
 
Now that we know what intellectual property is, it is pretty easy to understand that any form of intellectual property will involve a significant amount of paperwork, deadlines, docketing, maintenance, communication with patent offices and other time-consuming matters. All of which often requires immediate attention followed by prompt responses. As the intellectual property portfolio grows the many responsibilities and administrative requirements can become a full time job just to manage them. Trying to stay on top of all matters can become quite taxing for a new company or individual and can obviously detract from free time which would be more beneficially spent coming up with new ideas. This is where intellectual property management will come into play.

Intellectual property management is really all about identifying your intellectual property assets and maximizing the profits of your portfolio. Your intellectual property management policies should be consistent with your overall business strategy, while at the same time helping you to identify opportunities and manage risks to make business decisions in an organized and effective manner. With a properly developed intellectual property management policy in place you will be able to capitalize on your portfolio including generating revenues from previously unused intellectual property assets.

As a new company or individual this may all sound daunting. If you have been acquiring patents and growing your portfolio it may be time to enlist the help of a professional to manage your intellectual property for you. They will be able to help you recognize opportunities for licensing and other revenue generating ideas that you may not have be aware of at all. There are many companies that specialize in intellectual property management but before signing any contract make sure you do your research and ask for some recommendations from their previous and current clients.

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