Branding Your Business and Website

It’s Always About The BrandingIf you hope to have any success in business then you need to brandyourself. It doesn’t matter if you are striving to be the best atInternet Marketing or whether you’re trying to make a living inlandscaping. You need to brand yourself in the minds of people inorder to be successful.What is Branding?Branding is getting people to remember you favorably. That meansyou need to take care of two things with your own branding: gettingpeople to remember you and making sure it’s in a favorable way.Using landscaping as an example, everything landscapers do whilethey’re on the job is branding themselves. They want to havesignage on their truck so that people know who they are, but theyalso want to act the part of being a good landscaper the entiretime they’re working.So if they hope to work for higher-classed clientele then theybetter drive a nice truck and have nice equipment to take care ofthe lawns. They also better be willing to get their hands dirty.They must complete a job when they say they will and they better do

a great job too.All of these things brand themselves not only in the minds of thepeople they work for but also in the minds of all the neighborswho’ll tend to pay attention to what’s happening across the streetor next door.Branding Yourself for Internet MarketingThere are many ways that you brand yourself as an InternetMarketer. Some of them are obvious and some are not so obvious.The obvious branding methods include the banners that you use onyour web site(s) and on your products. These banners and graphicsshould be attractive and the important information (a slogan, logo,etc.) should be easily readable. You should choose the colors verycarefully and make sure you like everything before you launch it.You don’t want to change anything afterward because that woulddamage your branding efforts.You may not realize that what’s inside all of your products is alsobranding you. Don’t forget that unhappy customers tell many peopleabout bad products. And unhappy customers will also tell many

people if they were treated poorly. So make sure you always treatyour customers well too.You also want to make sure you treat everyone with respect. Thisincludes people you run across on forums and other places on theWeb. Don’t be a jerk to anyone. Remember, how you act will becomepart of your brand whether you want it to or not.Final Words about BrandingRemember that branding is how people think of you and how theyremember you. For example, when you see the logo on the front of aMercedes-Benz you don’t think of the actual company. You think ofwealth and luxury.So when people think of you and/or your company, they think of whatyou represent. Remember that. And also remember that everything youdo is part of your own branding. You can work a lot of hours andspend a lot of money to develop a perfect brand and then destroy itall be the way you act.Just think about a store that looks great with a beautiful exteriorand a great sign that just draws you in. You walk in and there’sgreat music playing and a great scent in the air. You love theplace. Then a worker comes up to you and tells you you’re garbage.The place may have worked hard to brand itself but the attitude ofthe worker would quickly chase you away.And so it is with you and your IM business. Everything you do andproduce is part of your branding and will either make your brandstronger or weaker. Always remember that.By the way, it’s hard to brand yourself online without a website,so if you’re looking for great software programs or great internet marketing products to get your online business jump started, you should always follow the expert marketers, which have already walked the path and swallowed the anguish and mistakes. Whenever you get the chance, make sure to pick the brains of an expert that has already "paved" the way.