Copywriting Is So Important

A good copywriter is worth a great deal of money as they can help you acquire more clients and this article is aimed at helping you improve your copywriting skills by giving you some tips.

Most entrepreneurs are good at their particular profession but lack the skill of acquiring clients together with good copywriting skills. It is the ability to sell yourself to potential clients that ensures that you keep a sufficient stream of work. A good copywriter does not necessarily have the necessary skills to do this not having the ability to sell himself. Ensure that you have a portfolio of your work and a CV together with testimonials from satisfied clients to show potential customers.

Use a CRM system to collect the contact details of potential customers and mail the portfolio to prospects and past clients. This should set you apart from other copywriters and ensure a steady stream of work. Your credibility will also be improved if you can show testimonials from successful listed companies. It may be that you have not been in business enough time to collect testimonials. In that case include the work you did in your previous employment as well as some of the more recent work.

You can also use the web to get clients. Post your skills on sites such as directfreelance .com and elance.com. Do research the market especially successful companies and keep a swipe file of adverts cut from papers and other periodicals in your specialized field Approach the company directly as you never know what their relationship is with their current supplier and a professional portfolio with the direct approach could surprise you. They may have a need for your services. You will not know unless you enquire.

Dan Kennedy is my mentor and in my opinion the best copywriter to turn to if you need any information or advice on copywriting. He is one of the world’s best experts on direct selling and he has written several books wherein he examples his ideas. Probably his best book is “The Ultimate Sales Letter” which sets out his ideas and shows you how to write great copy. Not only that but he has included some of his work exampling his ideas and includes some advertisements so that you can see what has worked for him.

This article should help you and you will appreciate that it is just like working out with weights. Your muscles get stronger and more muscular the more you work out. Likewise with copywriting the more you practice the more you will develop your skills. You must write regularly, if possible, daily and apply these tips; you will then become a success. There is no short cut to practice and hard work.