Beginner’s Guide to Banner Advertising

Banner advertising is a great way to reach potential customers. These ads are much more colorful and eye catching than a traditional two-line ad or boring graphic, and are fully customizable to include whatever information, colors, and designs that you want. The cost of banner ads cannot be determined as a set rate, because the cost varies greatly depending on a lot of different factors. Just like with print advertising, nothing is set in stone because of all the considerations that need to be taken into account. Usually, you can find banner ads and other advertising services as part of a package deal, but it’s still hard to know an exact price. You will have to ask how much for banner ads is too much.Some website designers or internet marketing companies will include the cost of banner ads in your marketing plan. Others will charge separately for them, or perhaps not even offer them at all, depending on their services and what is included. Ultimately, the factors that influence the cost of banner ads include:- Worth of the page info; for example, home sales are more lucrative than online games.
- Relevance of the page that the ad is being placed on
- Position and size (in pixels) of the ad
- Popularity of the page; the more popular the page that the ad is going on, the more it costs
- Rotating ads or single ad; rotating ads cost more
- Nature of the ad; offensive material costs more to advertise than harmless products and services
- Design costs; determined by designer
- Tracking stats
- PPC (per pixel cost) or flat per-ad rate
- Part of a package of services or individual adsMany sites will offer you low rates on your banner ads if you use them on the sites that they want you to; this can often save you money. However, you want to make sure that your banner ads are where YOU want them to be. As with any marketing plan, you will get what you pay for, so you need to make sure that your marketing strategy is more important than what it’s going to cost you, so that you get the most from your internet advertising. In this case you need to ask how much for banner ads is reasonable.The most important step is to make sure that you track everything. Track which banner is getting more clicks, track which customers from which banner are signing up more or requesting more information about your services or products. In the end it comes down to what works, what doesn’t work, and what works better.