Text Advertising

Timing is everything in business. Timing can be extremely difficult to estimate. Many excellent ideas fail because they are brought to market too early or too late. Timing is also very important with marketing and advertising. Many newspaper ads run only Friday or Saturday. Real estate ads are typically run on Saturday so everyone at home then will have time to shop.Effective marketing will address difficult timing management issues. Fulfilling needs and offering answers to problems can be very valuable. One such possibility is text advertising. Text advertising incorporates cell phones to provide information, advertisements and other types of commercial communications. This service is about to explode into the mainstream simply because of its ability to reach the customer at the right time. Text advertising allows individuals and business to get just what they want when they need it, right on target.Text advertising incorporates sending spam-free, personalized marketing messages to receptive consumers on their cell phones or hand held devices. This service, although used widely in other countries, is beginning to get traction in the US. Marketing by cell phone will allow business owners to develop a more personalized relationship with subscribers who will be prompted for an immediate response to the offer received. Unlike traditional media, text advertising is not a scatter gun approach.There are several ways to collect customer cell numbers but an offer is in order. This can be as simple as adding a line to your sales receipts, but serious efforts on the part of the business should include all forms of promoting the company image. Most agencies offering the service will have capabilities to capture the number for each subscriber who opts in by text. However, much discussion is forthcoming about how traditional media is going by the wayside and replaced by digital media.Print advertising is barely viable and it is hit or miss. Many news papers are struggling to keep pace and some are closing. The eyeballs are looking elsewhere. As one video recently stated, a man was in Time Square near the advertising area of the world with all the neon and billboards available but the people were walking and looking at their phones. Advertisers could have access to those instead of hoping someone will see their sign.Text advertising is an opportunity for business to create a very personal relationship with their willing customers. Forming a VIP Mobile Club whose members are offered slightly better coupons than other customers can develop tremendous customer loyalty. What is loyalty worth to any company? This asset can take decades to develop but can be accomplished much quicker with text advertising.The advertiser gets another great benefit, text advertising is very affordable. Many service providers have affiliate programs whereby other users who are referred can join the agency which will pay commissions. Most agencies have a beginner rate to use until the subscriber list grows and an upgrade can then be purchased. There are few who require a contract as well. The user has access to a dashboard where communications may be created and with the click of a button sent to all subscribers at one time.Can you imagine how this could help a company needing to generate traffic?Text advertising is here to stay and will grow exponentially in the next few years. Most good mangers know the companies which get in early on innovation are the ones who will capture market share. Do not wait, investigate text advertising today.