Did you know that retailing is the second largest industry in the United states that is responsible for approximately 12% of all US employment? Majority of all retail stores in the U.S. are single – store businesses and to stand out from the competition is very thin and cruel. Good customer service is the bread and butter of your business. There are few things that will help you improve your customer service.
1. Build business to customer loyalty You should establish good relationship with each customer. Provide them with a warm greeting before they enter your store. A simple “Good Morning Sir or Ma’am” or “Thank you for coming” can make a big difference. This is one way to build rapport to your customer. 2. Build a wonderful experience for your customer inside your store Lighting and proper display makes your customer’s shopping experience easier and convenient. Putting lighting fixtures like rlm lights can make it more beautiful and easy to shop around. One more thing about rlm lighting is that it provides the light you need and also give artistic design as a lighting fixture. Do not forget to put sign lighting in the front of your store like gooseneck sign lights for more dramatic in front of the store. Remember that lighting is a good advertiser compared to any other campaigns. Determine what makes what your offer special. It is very good to study what you offer and learn how competition plays your line of business. Think about your competitor’s customer service and the customer service you provide. 3. The Customer is always right If the customer comes to you about a complaint, be very serious about how to handle about it. Customers will usually be satisfied once the complaint is properly addressed. Remember that there is no advertising campaign that can repair the damage done by failing to properly address a customer’s concern. Customers are tired of dealing with retailers that ignore customer service. If you provide good customer service, you will be able to draw customers to your product or service not only once but you will be able to create a group of loyal customers.
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