lunedì 20 febbraio 2012

Using the Internet For Book Marketing

The internet has changed many things in the world, including book publishing. For starters, Amazon has given authors everywhere a platform where they can sell their book. The book marketing landscape was changed again when the e-book gave everyone a way to get their book published cheaply and without hassle. It is a long and tedious process to write a book and make it perfect, and because of this, you want to make every effort you can to get your book sold – including through the internet. If you want to get started on using the internet for book marketing, first make yourself a website. You want a website where people can turn to if they want to know more about your book. You can use the website as a platform for sales of the book and any other items you may have for sale. The internet is also home to many social media websites you can use to draw traffic to your book’s website. Social media websites are popular, and they can be used to create quite a buzz about your book as well as to help you learn what your target market looks like. If you are successful in creating a buzz, the media may hear about your book and want to do a radio, television, or print piece on your book. Another option of book marketing is to use paid advertising and affiliate marketing on social media sites. With affiliate marketing, you will need to make a small investment of at least $50 or so to get your advertising campaign underway. Some people don’t always get good results from this type of marketing, so it’s probably best not to throw all of your marketing dollars to this method until you have fully researched it. But if you find that it is effective in selling your books, it can be a real blessing.

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